In any business relationship, the customer experience is essential. It is composed of the fluidity of the process (fast authentication, omnichannel solutions, clarity of interfaces), the ease of understanding offers and services, but also the trust that the user will have with his bank or insurance company. Cybersecurity is a central element of trust, and a breach of security can profoundly and durably damage this relationship of trust. It is therefore essential to find the right balance between securing the process, using the right identification, document verification and transaction tools, to facilitate use and obtain acceptance. In short, how can we ensure that cybersecurity is a gas pedal of trust and business, and not an obstacle to the customer experience?
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